Summit: Exhibitors, Brisbane 2027

The Australian Payroll Summit is the nation’s leading event for payroll professionals, uniting leaders, decision makers and innovators shaping the future of the profession.

Hosted by the Australian Payroll Association, this full day event blends practical learning with high value networking. With payroll central to every organisation’s compliance, technology, and people strategy, the summit equips professionals with the insights and connections they need to deliver accuracy, efficiency and assurance.

Exhibiting places your brand in front of payroll leaders actively seeking solutions to improve compliance, efficiency, and technology. With direct access to decision makers and influencers, exhibitors can showcase solutions, build relationships and create meaningful commercial opportunities.

Sponsorship elevates your brand beyond the exhibition floor, positioning you as a trusted partner to one of the most critical business functions. Sponsors benefit from premium visibility, thought leadership opportunities and long term recognition with payroll leaders across Australia.

Ticket Options

Access to attend in person and gain access to all expert led sessions, the Partner area and curated networking with payroll peers and solution providers.

Stream all speaker sessions live from home or the office and stay connected to critical updates, insights and innovations shaping Australian payroll.

Exhibitor Opportunities

Showcase your solutions directly to payroll professionals and business leaders. Exhibiting at the Australian Payroll Summit places your organisation at the centre of delegate activity, giving you the opportunity to build connections, demonstrate your products and generate high quality leads face-to-face.

Choose how you exhibit: book a Standard Booth, or one of our activation stations instead of a booth. Each activation station is your exhibitor space for the day and includes exhibitor staff passes, lead capture app access and catering, just like a booth.

Standard Booth

$8,000 + GST | Booth alternative | Exclusive

Build relationships, demonstrate your solutions and meet decision makers across payroll, HR and business leadership roles. This package is ideal for organisations looking to strengthen market presence, generate qualified leads and join the summit’s growing partner ecosystem. With strong visibility, dedicated networking time and lead-capture tools, this is a powerful option for brands ready to connect and grow.

Inclusions:

3m x 2m premium booth space including power
2x exhibitor booth staff passes including exhibitor lead capture app access and catering
1x complimentary in person delegate passes
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Note: Custom branding and booth build and furniture is priced separately and available for hire through the exhibition builder

Headshot Station

$11,995 + GST | Booth alternative | Exclusive

Combine powerful brand presence with a high-value delegate experience. Booked instead of a booth, the Headshot Station is your exhibitor space for the day, putting your team at one of the most in-demand touchpoints at the event. As attendees refresh their professional profile photos, your brand is showcased as a supporter of professional growth and confidence. This activation is perfect for organisations who want sustained visitor engagement, meaningful conversations and a visible demonstration of value to delegates.

Inclusions:

2m x 5m Headshot activation station with professional photographer all day
2x exhibitor booth staff passes including exhibitor lead capture app access and catering
Capture lead details from all delegates who register for a headshot
1x complimentary in person delegate pass
One Event app push notification to drive foot traffic
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Note: Dedicated area for a branded back wall drop, with the option to include a small cabinet. Custom branding and booth build is priced separately and available for hire through the exhibition builder

Charging Station

$4,500 + GST | Booth alternative | Exclusive

Keep delegates connected while creating valuable opportunities to connect with them. Booked instead of a booth, the Charging Station is your exhibitor space for the day. A practical, high-traffic activation that gives attendees a place to recharge their devices while taking a moment to engage with your brand. With delegates naturally stopping and spending time at the station, it creates a relaxed environment for meaningful conversations, product discovery and lead generation. A smart choice for organisations looking to combine genuine delegate value with strong brand visibility throughout the Summit.

Inclusions:

3m x 2m charging station space including power (replaces a standard booth)
2x exhibitor booth staff passes including exhibitor lead capture app access and catering
1x complimentary in person delegate ticket
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Note: Custom branding and furniture is priced separately and available for hire through the exhibition builder

Relaxation Station

$7,250 + GST | Booth alternative | Exclusive

Give delegates a moment to pause, recharge and reset, while putting your brand at the heart of one of the Summit’s most welcoming delegate experiences. Booked instead of a booth, the Relaxation Station is your exhibitor space for the day. The Relaxation Station offers attendees a chance to step away from the pace of the day and enjoy a 5-minute professional massage, creating a positive and memorable association with your brand. With delegates spending meaningful time at your activation, it’s a great opportunity to build awareness, spark conversations and demonstrate that your organisation understands the importance of wellbeing in the workplace.

Inclusions:

2m x 5m activation station (replaces a standard booth)
2x exhibitor booth staff passes including exhibitor lead capture app access and catering
1x complimentary in person delegate ticket
One Event app push notification to drive foot traffic
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Note: Custom branding and activation build is priced separately and available for hire through the exhibition builder

Premium Booth with Coffee Cart

$15,495 + GST (SOLD OUT)

This package is designed for partners who want to make a major impact from the moment delegates step onto the floor. With a premium booth location and a fully branded barista coffee cart, your team becomes a natural hub for high-value conversations. Delegates will engage with you as they enjoy complimentary coffee, driving sustained foot traffic, brand visibility and genuine interaction throughout the day. Ideal for organisations who want to be positioned as a headline partner and create memorable brand moments linked to connection, hospitality and innovation.

Inclusions:

6m x 2m premium booth space
Coffee cart activation with branded cart and branded paper coffee cups
Four exhibitor booth staff passes including exhibitor lead capture app access and catering
Two complimentary in person delegate passes
One Event app push notification to drive foot traffic
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Standard Booth with Headshot Activation

$11,495 + GST (SOLD OUT)

Combine powerful brand presence with a high-value delegate experience. This sponsorship places your booth alongside the professional headshot station, one of the most in demand touchpoints at the event. As attendees refresh their professional profile photos, your brand is showcased as a supporter of professional growth and confidence. This activation is perfect for organisations who want sustained visitor engagement, meaningful conversations and a visible demonstration of value to delegates.

Inclusions:

3m x 2m premium booth space
Headshot activation station located next to your booth with professional photographer all day
Two exhibitor booth staff passes including exhibitor lead capture app access and catering
One complimentary in person delegate passes
One Event app push notification to drive foot traffic
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Standard Booth with Massage Station Activation

$9,495 + GST

Give delegates a moment to unwind while connecting them with your team. This relaxing activation encourages attendees to slow down, recharge and engage, creating a natural opportunity for deeper conversation and brand association with wellbeing, care and innovation. Ideal for HR, benefits, wellness and support-service partners who want to stand out in a meaningful way.

Inclusions:

3m x 2m premium booth space
Massage station activation located within or next to your booth with two professional massage therapist all day (two massage chairs)
Two exhibitor booth staff passes including exhibitor lead capture app access and catering
One complimentary in person delegate passes
One Event app push notification to drive foot traffic
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Hydration Station

$7,495 + GST

Keep delegates refreshed and energised while placing your brand at the heart of the summit experience. Our Hydration Station creates continuous foot traffic and delivers repeated exposure as attendees stop throughout the day to refill and recharge. With custom branded water stations and signage, your organisation becomes synonymous with sustainability, wellbeing and smarter workplace culture, connecting your brand with a meaningful and memorable touchpoint that resonates long after the event.

Inclusions:

Hydration station including two chilled custom branded water filters
Custom backdrop media wall signage included
Two exhibitor booth staff passes including exhibitor lead capture app access and catering
One complimentary in person delegate passes
Exhibitor profile listed on event app
Logo featured across pre-event marketing, social media and event website
25% Exhibitor discount on tickets (for internal use or client gifting)

Note: Water bottles are not included. We recommend bringing branded water bottles to this event to increase engagement with delegates.

Sponsorship & Advertising Opportunities

Enhance your brand visibility and align with Australia's premier payroll event. Sponsorship and advertising opportunities offer strategic exposure across multiple touchpoints, from digital platforms to onsite activations, ensuring your brand stands out before, during and after the summit.

Most sponsorships can be booked on their own, no booth required. Items marked Exhibitor add-on are only available alongside a booth or activation station. Opportunities marked Exclusive are offered to one partner only.

Check In Kiosk

$7,200 + GST

Make your brand part of every attendee’s first impression. With branding across the two registration and badge collection kiosk, your organisation becomes a visible and trusted presence from the very start of the delegate journey, setting the tone for a premium experience.

Inclusions:

Two premium, fully branded standing badge collection kiosks (on display throughout the event)
Sponsor profile listed on event app
Logo featured across pre-event marketing, social media and event website

Coffee Cart

Exhibitor add-on | 2 available

$9,000 + GST

Available to exhibitors only, as an add-on to your booth package. Your fully branded coffee cart is positioned at your booth, putting your brand in every attendee's hand and bringing a steady stream of delegates straight to your team throughout the day.

Inclusions:

Full branding of the coffee cart (front & side panels)
Custom-branded coffee cups served to all attendees
Placement at your exhibitor booth to drive foot traffic to your team
Direct engagement with delegates throughout service periods

Note: This activation requires an exhibitor booth package, booked separately. All branding elements are subject to APA approval and must align with event guidelines

Fresh Popcorn Cart

Add it to your booth package, or secure it as a standalone sponsorship

$2,950 + GST | Exclusive

Make your brand impossible to miss with a fun, memorable activation that brings delegates together. The Fresh Popcorn Cart creates an instant sensory experience, drawing delegates in with the irresistible aroma of freshly popped popcorn and giving your brand a natural opportunity to connect with attendees. With a fully branded cart and custom takeaway bags carrying your brand across the event floor. Open to all sponsors. Our cart attendant handles the full service, so you don't need a booth or staff on the day.

Inclusions:

4-hour service with cart attendant
Full colour branding of the cart
200 Custom-branded paper bags
Placement in high-traffic areas to maximise visibility and interaction
Direct engagement with delegates throughout service periods
1x complimentary in person delegate ticket

Note: All branding elements are subject to APA approval and must align with event guidelines.

The Recharge Bar

Add it to your booth package, or secure as a standalone sponsorship

$6,000 + GST | Exclusive

Give delegates a fresh boost throughout the Summit with an activation designed to refresh, recharge and keep them going. The Recharge Bar offers attendees a delicious selection of fresh juice and bliss balls, creating a natural drawcard and a positive association with your brand. With a fully branded station and direct interaction with delegates, this activation combines standout visibility with a feel-good experience that keeps your brand front of mind throughout the day.

Inclusions:

4-hour service with cart attendant
Full colour branding of the cart
200 Custom-branded stickers for juice bottles
Placement in high-traffic areas to maximise visibility and interaction
Direct engagement with delegates throughout service periods
1x complimentary in person delegate ticket

Note: All branding elements are subject to APA approval and must align with event guidelines

Digital Screen Advertising

$5,950 + GST | Advertising

Stay front-of-mind throughout the entire summit with three digital advertising across screens in high visibility areas on the event floor. Your brand and campaign message will be seen as attendees move between sessions, network and explore, reinforcing your presence and ensuring sustained exposure from start to finish.

Inclusions:

1x complimentary in person delegate ticket
Three digital advertising placements across screens in high visibility areas
Ability to feature custom branded creative and messaging designed by your organisation
Sponsor profile featured on the event app
Logo displayed on the event website and select pre-event marketing materials

Ice Cream Service

$2,950 + GST | Advertising

Create a sweet buzz around your booth. Become the most popular destination on the exhibition floor with a delightful ice cream service that draws attendees directly to your booth. This refreshing afternoon treat creates natural networking opportunities while positioning your brand as generous and approachable. Our staff handles all service details so your team can focus on meaningful conversations with potential clients.

Inclusions:

1x complimentary sponsor pass
Premium ice cream served during afternoon tea break (30 mins)
Custom branded napkins featuring your company logo
Event app push notifications alerting attendees to visit your booth
Special mention by the Emcee before the break to drive traffic
Professionally served by APA & venue staff, allowing your team to engage with delegates
Sponsor profile listed on event app
Logo featured across pre-event marketing, social media and event website

Branded Auditorium Seat Covers

$5,250 + GST | Advertising

Put your brand front and centre throughout the Summit with a highly visible branding opportunity in the heart of the main stage plenary. With 150 branded seat covers positioned throughout the auditorium, your brand will be seen by delegates as they enter, take their seats and return to the plenary sessions throughout the day. It’s a simple yet impactful way to create a strong visual presence, build brand recognition and make your organisation part of the Summit experience.

Inclusions:

150 custom branded seat covers
Placement in plenary main stage area
1x complimentary in person delegate ticket

Note: All branding elements are subject to APA approval and must align with event guidelines.

Event App

$2,200 + GST | Advertising

Own the most used event tool and keep your brand in front of every delegate throughout the summit. With featured branding, banners and a dedicated push notification, this package ensures your organisation becomes a familiar and trusted presence at every touchpoint, from checking the agenda to exploring speaker bios and connecting with exhibitors.

Inclusions:

1x complimentary in person delegate ticket
Prominent app home-screen branding and central icon placement
Footer banner placement on home page of the event app
3x custom push notifications during the event
Sponsor profile featured on the event app
Logo displayed across pre-event marketing, social media and the event website

Delegate Lanyards

$1,750 + GST | Advertising

Put your brand literally around the neck of every summit attendee! Your company logo and branding will be prominently displayed on the official event lanyard worn by all participants throughout the entire event. This high visibility opportunity ensures your brand receives maximum exposure and recognition from the moment attendees arrive until they depart.

Inclusions:

Premium, custom branded delegate lanyards
Sponsor profile listed on event app
Logo featured across pre-event marketing, social media and event website

Whitepaper in Delegate bag

Advertising | 2 available

$2,500 + GST

Position your organisation as a thought leader with a content partnership that places you at the centre of the industry conversation. Your printed whitepaper will be shared as a key learning resource for delegates in their arrival gift bag. Ideal for partners who want to demonstrate expertise and drive strategic brand credibility.

Inclusions:

Distribution of your printed whitepaper in all delegate gift bags

Note: Whitepapers are subject to APA approval and should be concise and appropriately sized for inclusion in delegate gift bags.

Table Advertising

$3,600 + GST (SOLD OUT)

Illuminate the learning space with your brand at the heart of every table. Custom printed, light up cylinder centrepieces will showcase your branding throughout speaker sessions, ensuring consistent visibility and reinforcing your presence during key moments of engagement. This elegant and subtle activation creates a memorable brand touchpoint seen by every attendee.

Inclusions:

Custom-branded illuminated cylinder centrepieces on session tables (35 tables)

Popcorn Service

$2,500 + GST

Create an irresistible sensory experience that naturally attracts attendees to your exhibition space. Delight delegates with branded popcorn service during the busy lunch period, ensuring high foot traffic and extended dwell time at your booth. This offering combines brand visibility with an interactive experience that attendees remember long after the event.

Branded popcorn service during lunch (60 mins)
Custom branded popcorn cartons
Event app push notifications directing attendees to your booth
Special mention by the Emcee before lunch to highlight your offering